The changing picture of who's online
A new report by the Pew Internet & American Life Project analyzing the responses of more than 64,000 Americans to phone surveys in the past three years shows, among other things, that "big news stories drive lasting changes in the news-seeking audience online." Not a huge surprise, but it's always nice when research backs up intuition and informal analysis.A few other interesting tidbits from the report:
"Information-seeking activities have grown across the board since 2000 - most by 50% or more.
"Overall, information-seeking activities are more prevalent among users with higher income and education levels, those with more experience online, and those with broadband access at home.
"More than eight out of ten Internet users have searched the Internet to answer specific questions.
"Spurred by an increase in content and the momentum of important news events in recent years, the online news population grew by 50%.
"As Americans developed expectations about finding vital information on the Internet, those seeking health information online grew by 59%. There were about 46 million Americans who had looked for health or medical information online as of March 2000, and the figure grew to 73 million who had done so by December 2002. In fact, the figure is closer to 93 million, if a variety of health-related searches are asked of Internet users.
"The number who seek religious information online has nearly doubled. While 18 million Americans had sought religious or spiritual information online by March 2000, approximately 35 million (94% more) reported they had done so by November 2002.
"The number of those who have used government Web sites grew by 56% between 2000 and 2002.
"Those who have searched for political news and information online grew by 57% between 2000 and 2002."
Jan 09, 2004 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)
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