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Presidential Market 2004

PBS FRONTLINE has partnered with Minnesota Public Radio's Marketplace and KCET to create a cool online game called Presidential Market 2004. Players build virtual "portfolios" by trading shares of "stock" in the major 2004 presidential candidates. The object of the game is to finish -- on Election Day, Nov. 2, 2004 -- with the highest value portfolio by executing savvy, calculated trades throughout the Democratic primaries and the general election campaign, by betting on the likelihood that a candidate's "share price" will go up or down at any given time as a result of campaign developments or other events. In other words, Presidential Market 2004 is "a simulated futures market in which only the shrewdest political analysts, and the shrewdest traders, will come out ahead."

"The broader aim of Presidential Market 2004 is to provide a thought-provoking and engaging way to stoke Americans' interest in the presidential candidates, the issues, and the electoral process," the site says. FRONTLINE's editors will post links on the site to election news and analysis to help players make informed judgments on buying, selling, or shorting candidates' stock.

The game will be open daily from 9:30 a.m. to 11:30 p.m. EST until Nov. 1, the night before the election. The two players who have accumulated the highest value portfolios will each win a trip to the presidential inauguration in Washington, D.C. in January 2005.

Talk about engaging your audience. What a great idea.

Jan 29, 2004 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)



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