7 reasons Web users will pay

Here's a look from bCentral at seven types of content that analysts believe will inspire people to pay:

• Content that helps people do their jobs.
• Content that helps people manage their money.
• Content that helps people manage their appearance and love life.
• Content with a deep emotional connection to people's lives.
• Paid programming or features "bundled" or added on to free content.
• Content that optimizes the Web as a medium.
• Content for recreation and entertainment.

Considering a paid-subscription model for your Web site? Here's some more advice from the experts:

• Don't charge unless you have exclusivity and/or a strong market share.
• Experiment with pricing.
• Experiment with "bundling" tools and other programming.
• Optimize for the Web and plan ahead for the impact of broadband.
• Don't make signing up a hassle.
• Consider multilingual offerings, to draw customers internationally.
• Know that advertising will remain the dominant revenue source.
http://www.bcentral.com/articles/enbysk/155.asp

Apr 03, 2004 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

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