FoxNews.com's new Web strategy

Foxnews.com has been steadily introducing new content and upgrading its site over the past few months, TelevisionWeek reports, and plans to use the political season "as a springboard to launch a new Web strategy." The site raises the question, but doesn't really answer, of why Fox News is the top cable network but lagging well behind competitors in the Web game. (In January Foxnews.com drew 5.4 million unique visitors, compared with CNN.com's 23.5 million tally.)

"Ultimately, we'd like to be the No. 1 site in terms of unique visitors," said Bert Solivan, general manager for the Web site and VP, news information, for Fox News Channel.

Among the features FoxNews.com has launched recently, TelevisionWeek says:

• A section dedicated to coverage of the 2004 presidential campaign called "You Decide 2004," including regular reports from Fox News Channel's chief political correspondent, Carl Cameron, campaign news, interactive election guides, daily streaming video clips and slide shows with audio.
• A Baghdad Web cam that streams live video from Firdos Square, the site that was home to a Saddam Hussein statue that was famously toppled last spring.
• "Only on Fox," a section on the home page that takes users to stories and topics unique to Fox.
• A new video section that contains about 40 to 50 new clips a day. Fox says bout 200,000 to 250,000 users view video clips daily at the Fox News site.
• The "Greta Poll," which includes topical questions posed by Fox host Greta Van Susteren. She incorporates the responses in her show "On the Record" later that same day. In the first week the poll generated about 100,000 to 120,000 responses daily.
• Fox Fan Central, a link on the top right corner of the main Web page that includes behind-the-scenes interviews of on-air talent, exclusive interviews not seen on the channel, Fox News Alerts and other content for the hard-core fan.

Mar 02, 2004 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

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