Argument for pushing content

In North America less than 16 percent of the average newspaper's print circulation is generated from retrieval mechanisms such as at newsstands or vending boxes, Vin Crosbie says. When the average user of the Web site visits only two to four times per month, he or she is visiting only 16 percent of a month's days. "Human behavior toward retrieval tends to be constant, no matter towards print or online," he says. "Whatever the future, newspapers must find more effective ways to deliver online because just publishing sites that await visitors isn't enough." The numbers don't lie, and they bolster a strong argument for pushing content to readers. Unfortunately e-mail doesn't seem to be the solution, with the increasing spam and spam filter problems. Pointcast anyone?

Mar 05, 2004 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

Discussion

0 comments about 'Argument for pushing content'

Post a comment

Name:

Email Address (will not be published):

Comment on "'Argument for pushing content'":


Security code:     Enter code to post:

Site Map