Hot Text: Web Writing that Works
Hot Text: Web Writing that Works
by Jonathan Price, Lisa Price
This book focuses on how web surfers avoid reading until the last possible moment and then demand short and clear chunks of prose that can be used for instant navigation. Topics include shortening text, making text scanable, and writing menus that mean something. A good look at writing for the Web for those not familiar with the basics, and one that should be useful to bloggers as well.
Mar 13, 2004 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)
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