Blog/print synergy strategies
Infoworld's Jon Udell has some useful advice on creating blog/print synergy. "For almost a decade I've used the Web -- and most recently my blog -- to research, develop, and enhance the articles I write for magazines....The basic pattern is simple: a story gestates in blogspace, appears in print and online, and then matures in blogspace." Basically, he annouces his story on a blog before publishing it; publishes a draft outline; and solicits feedback. Then after he publishes the final story, he uses his Weblog to add depth to the printed story by responding to readers, publishing interview outtakes and publishing examples.
Mar 23, 2004 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)
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