10 years in new media
Steve Yelvington reflects on his 10 years in new media and lists his wishes for the next decade. "We, the newspaper industry, are guilty of spending way too much time, energy and attention on technology (how we do it) and not enough on product vision (what we do). The result has been too many 'online newspapers' that replicate all of the shortcomings and weaknesses of old media."
His wishes -- an excellent list worth reading and following -- include:
• Let's stop trying to make the Internet look like print, and aggressively take advantage of every characteristic of the medium.
• Let's engage users by turning our sites into interactive, customizable venues where users can contribute their own content.
• Let's continue doing Big-J journalism, but let's learn to connect it with little-j journalism like other people's weblogs and conversations.
• Let's learn that power can come from relaxing control.
Apr 04, 2004 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(2)
Discussion
2 comments about '10 years in new media' the problem is the online media is still peopled with "journalists" from the print or broadcast and they naturally think in their own way by habit rather than by compulsion.
with time these eccentricites will go and online will act as an independent media having its own rules. its strengths and weaknesses only then will be fully clear. now it is still an appendage to the old media which it should not be.
Posted by buroshiva dasgupta at April 12, 2004 8:28 PM
I agree that online properties are being held back a bit by their own offline brands but that is a side effect of being able to support the online efforts. Websites cost money to run and these efforts are supported in the same manner that the offline efforts are supported...Advertising! Online ad spending grows consistently and once it hits a critical point, more websites will have the resources to act more independently.
Posted by Rafael Cosentino at June 3, 2004 7:44 AM
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