New ad model crosses line
A new ad technology, Vibrant Media's IntelliTXT, embeds contextual ads in the words of stories and crosses the line of what's an acceptable separation between editorial and advertising. Words in stories and on message boards are highlighted with green, double-underlines, and when you scroll over them, up pops a green-tinted 2-by-4-inch ad. IntelliTXT tested since last year in about 100 online publications, including Hearst's Popular Mechanics and several technology, gaming and automotive sites. "It's like selling product placement in the middle of articles," said Kelly McBride, a member of the Poynter Institute’s ethics faculty. "I have a huge problem with that."
Apr 06, 2004 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(2)
Discussion
2 comments about 'New ad model crosses line'If the user is aware that the green text means that there is a related advertisment then what is the problem? As long as dislosure is made and the user has the option to decide whether or not to interact with the offer, whats the big deal?
Posted by Rafael Cosentino at May 26, 2004 1:46 PM
Welcome to on line cigarettes shop www.GalaStore.com
We offer famous brand cigarettes with free delivery around the world!
Camel 14.95$
Marlboro 14.95$
Lucky Strike 14.95$
Winston 14.95$
Kent 17.95$
Posted by galastore at June 5, 2005 11:27 PM
Post a comment
Site Map
