How headlines affect reading online
"The readers on home pages with larger headlines appear to do more skimming or spot-checking, rather than 'reading.' Larger headlines seem to implicitly allow permission to skip blurbs and easily scan down the page. This raises the key point as to the purpose of Web page headlines.
"Small-headline viewers tended to 'hover' over each headline/blurb combo on the page. The extra concentration it took to absorb the smaller headline type seemed to draw them more into reading the accompanying blurbs. And these readers tended to move further down the page."
May 10, 2004 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)
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