Online search engine usage data
Google filed for an IPO today. Here are some key online search engine usage data from comScore Networks:
SEARCH VOLUME: In total, Americans conduct between 3.0 and 3.5 billion searches per month. More than one billion of these searches are typically conducted at Google. The average search engine user conducted 32 searches in February. The average Google user conducted 25 searches at the engine, more than twice the average number of searches (12) conducted by users of the top ten engines. (Source: comScore qSearch)
SHARE OF SEARCH: In February, Google controlled approximately 35 percent of searches conducted at major search engines by U.S. Internet users. Yahoo!, its closest competitor, conducted 30 percent of searches by U.S. Internet users in February. Among worldwide Internet users (Anglophone population), Google's lead is even more dramatic, with the company accounting for more than 43 percent of all searches. (Source: comScore qSearch)
PENETRATION: Approximately 50 percent of all U.S. search engine users conducted at least one search at Yahoo! in February, the highest penetration of any search engine. Google ranked second, conducting at least one search for 45 percent of all U.S. search engine users. (Source: comScore qSearch)
UNIQUE VISITORS: Combined, search sites reach more than 130 million Americans or approximately 85 percent of all Internet users each month, ranking Search/Navigation among the most popular categories on the Web. Just over 65 million people visited Google sites in March 2004, an increase of 23.5 percent versus March 2003. (Source: comScore Media Metrix)
PROPERTY BREAKDOWN: Below is a breakdown of traffic to Google's network of sites. With the March introduction of Froogle as one of the tabs on the Google home page, traffic to this section of the site is likely to increase quickly in the coming months. (Source: comScore Media Metrix)
Property Breakdown: Google Sites, March 2004
U.S. Home, Work, University Net Users -- Unique Visitors (000)
Google Sites 65,029
GOOGLE.COM 63,057
Google Web Search 58,494
Google Images 15,924
Google Directory 5,074
Google News 3,277
Google Groups 1,954
Froogle 749
BLOGSPOT.COM 3,382
The number of visitors to Google News and Blogspot.com are pretty small in Google's world, but we're still talking more than 3 million users each month accessing each.
Apr 29, 2004 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)
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