What's up with online ASME awards?

The General Excellence Online category for the National Magazine awards has always been a bit puzzling -- What is an online magazine exactly? ASME's category description is a bit unclear: "This category recognizes outstanding magazine Internet sites, as well as online-only magazines and Weblogs, that have a significant amount of original content. It honors sites that reflect an outstanding level of interactivity, journalistic integrity, service and innovative visual presentation."

PaidContent.org's Rafat Ali has put the problem in perspective better than anyone yet:

CNET News.com won the "General Excellence Online" award this year. If your reaction is "Huh, since when did News.com become a print or even online magazine?", then you'll concur with me: The Awards' entry criteria is all whacked. Cracked.

May 05, 2004 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

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