What local Web sites earn

What Local Web sites Earn. Local newspapers and TV stations increased their online ad revenues significantly in 2003 and are projecting high growth rates for 2004, indicating that the local online marketplace has begun to catch fire, Borrell Associates reports. For newspapers, profitability is no longer elusive: 83% ran profitable websites in 2003, with average margins of nearly 60%.
Some sites are contributing millions to the bottom line of their companies.

Borrell also found that many TV stations finally awoke to the Internet in 2003. About one-fifth of the stations generated their first Internet dollar in 2003, and the average budget increase for 2004 is 70%. TV station Web sites generated an average of 28 cents per local TV household in 2003.

Here's the executive summary of the report and an article on it in MarketWatch.

May 18, 2004 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

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