Online business journalism tips
Having safeguards in place to protect against misinformation is critical to the credibility of your site when publishing business news, BusinessJournalism.org's Keven Sweeney reports.
Here are some tips he passes on:
• "The trick to that is to report the part you have, and the effect it's currently having – things that can be confirmed now – without unnecessary speculation about the cause or long-term effects that may come out later in the day," says Neil Chase, managing editor of CBS Marketwatch.com.
• "It's important to provide context in a way that makes readers think about things, to always strive for fairness and to talk to the company. It's interesting how some of these fundamentals can get lost," says Doug Harbrecht, executive editor of BusinessWeek online.
• To avoid such a trap, online articles should adhere to certain guidelines, suggests Jonathan Dube, MSNBC.com managing producer and CyberJournalist.net Publisher. Dube recommends that facts be be double-checked and stories focus on content. “Just because online journalists can publish information immediately doesn't mean they should,” Dube says. “Information should be verified before publishing, or else we risk losing our credibility and potentially influencing the markets and people's lives if we print misleading information.”
May 20, 2004 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)
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