Reader-generated reviews empower readers
ATLANTA -- Discussion about targeted advertising dominated the Interactive Media Conference & Trade Show here this week.
In one of the few content panels, CNET Editor-at-Large Brian Cooley said that video tutorials by Web site editors build rapport with readers. He also said that reader-generated reviews and other content makes readers feel empowered -- they become sort of co-editors on the site. But he warned sites to be sure to clearly distinguish between staff editorial and user-generated content.
Here's a wrap-up of the first day from Carl Sullivan.
More from the Interactive Media Conference:
• MarketWatch's Larry Kramer on Google News: 'Just not journalism'
• EPpy Award winners announced
May 12, 2004 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)
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