Google threatens ad branding

A cross-media optimization study released by the Interactive Advertising Bureau in May showed 6 percent of sales of Ford Motor's F-150 pickup truck were the direct result of online ads that didn't receive click-throughs. Click-on ads attributed to sales above and beyond the 6 percent.

"For big publishers like The New York Times on the Web, a Google AdSense partner, the image service is not an option," CNET reports. "Jason Krebs, vice president of sales and marketing NYTimes.com, said that he likes the delineation between tiny text ads on the publishers' site and large graphical ads it sells to Fortune 500 customers. "

May 26, 2004 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

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