Minneapolis cross-media partnership
The Minneapolis Star Tribune and 5 Eyewitness news have partnered to share content on a daily, real-time basis some of their existing online offerings and to cross-promote and co-brand on their respective Web sites -- startribune.com and KSTP.com. A key part of the agreement calls for startribune.com to share content and promotions from cars.com, which focuses on car buying; apartments.com and homezone, which focus on housing; and travel and freetime, which focus on leisure activities.
May 20, 2004 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)
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