E-mail ads beat banner ads

E-mail advertising is 19-times more effective than banner ads at generating advertising clickthroughs (8.4 percent compared to 0.44 percent for banner ads), reports DoubleClick.

"Most newspapers and magazines have 'missed the boat' by concentrating on Website publishing and not on e-mail publishing," Vin Crobie says," and he's right.

"These are the reasons why the e-mail marketing operations of Belo Interactive and of Tribune Interactive each report they are routinely selling ads for $150 to $300 per thousand, far higher rates than their Website banner ads earn. It's why Belo Interactive reports that its e-mail marketing revenues are doubling each year. It's why New York Times Digital says that its e-mail publishing operations are one of its greatest successes."

Jun 03, 2004 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

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