E&P traffic rises after switch

Since E&P Online switched from a weekly to a monthly publication in March and beefed up its Web site, online traffic has more than tripled in page views (over 2 million in May) and in unique visitors (nearly half a million in May, E&P reports. Meanwhile, editor Greg Mitchell says, "circulation is strong, with renewals coming in at a very healthy rate. Advertising, both display and classified, is also 'beating budget.' Many clients are opting for an 'integrated package' of ads in print and on the Web. Classified customers are taking advantage of a similar offer with very positive results so far."

Jun 10, 2004 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

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