washingtonpost.com's traffic soars due to Abu Ghraib prison coverage
Washington Post CEO Don Graham says washingtonpost.com's audience growth has slowed in the past two years from the site's early "torrid pace," and requiring registration at the beginning of the year may have contributed to slower growth.
But he says the numbers also show that Americans do care about news online: On the first day that The Post had exclusive photos from the Abu Ghraib prison scandal, the site's page views -- which average 7 million on a typical weekday -- soared to 22 million.
Here is an interesting chart he showed at the NAA's 2004 Mid-Year Media Review illustrating how the site's traffic has been affected by major news events in the past two years:
Archived audio of the presentations of all the major newspaper companies at the Mid-Year Media Review on June 22-23 in New York City can be listened to at midyearmediareview.com.
Jun 28, 2004 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(1)
Discussion
1 comments about 'washingtonpost.com's traffic soars due to Abu Ghraib prison coverage'Wrong. There are a number of ways:
1. Registration on the site.
2. Factor for multiple computers per user. There are a number of accepted formulae, ranging from 1.7 to 2.4.
3. It's a WHOLE lot better than anything print can do. You have even less idea how many people, or which people, see any given story in any given magazine or newsp.
4. You can filter for entry page and path, so while you may not ID the individual user, you do know his/her behavior and/or interests. Again, better than print.
As an advertising vehicle, the Web is much more potent for a media buyer.
Posted by Neil at June 29, 2004 11:33 AM
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