CNN.com: More than 6 million paid video subscribers
CNN.com revealed at The ContentBiz Selling Subscriptions Summit that it has more than 6 million paid video subscribers:
How? CNN.com's subscriptions are sold via partnerships with AOL Broadband, Real, and Roadrunner, among others. Naturally CNN only gets a small slice of each sub, but it's a numbers game. You raise the price just 10 cents per month per user and that's $7.2 million more revenues per year. Plus, General Manager David Payne made everyone jealous when he said, "Churn and credit card problems ... those are the issues of our partners."
CNN.com is also reportedly working on new desktop application.
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1 comments about 'CNN.com: More than 6 million paid video subscribers'I am still paying for CNN videos. Are you going to still have CNN "Now In the News?
If you are not providing these services for free, please take my name off of your subscription list.
Marcia Garfinkle
Posted by Marcia Garfinkle at December 24, 2007 5:33 PM
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2 Weblogs reference 'CNN.com: More than 6 million paid video subscribers' CNN's online video quite popularTrackback excerpt: Obviously there's no proxy to work against, but six million sounds like a pretty solid number, so we'll take their word for it. Jonathan Dube over at CyberJournalist.net informs that CNN has 6 million online video subscribers through AOL, Real,... [Read More]
Posted on The Media Drop at July 8, 2004 5:47 AM
Trackback excerpt: CyberJournalist.net is reporting that CNN has 6 million subscribers to their online video service. When content that drove cable subscriptions starts driving internet based content, what does that do to cable's numbers? The SEC thinks cable and satelli... [Read More]
Posted on The Future of Television at July 8, 2004 12:42 PM
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