CNN.com: More than 6 million paid video subscribers

CNN.com revealed at The ContentBiz Selling Subscriptions Summit that it has more than 6 million paid video subscribers:

How? CNN.com's subscriptions are sold via partnerships with AOL Broadband, Real, and Roadrunner, among others. Naturally CNN only gets a small slice of each sub, but it's a numbers game. You raise the price just 10 cents per month per user and that's $7.2 million more revenues per year. Plus, General Manager David Payne made everyone jealous when he said, "Churn and credit card problems ... those are the issues of our partners."

CNN.com is also reportedly working on new desktop application.

July 8, 2004 | BY JONATHAN DUBE