Social networking for AOL

Susan Mernit offers some interesting suggestions on how AOL could improve its news offerings and work with social media companies

• Keep improving news: Use Technorati, Feedster and PubSub like tools to add a Vox Populi element to the news coverage and the member comments;
• Team up with Topix.net to offer micro-local news and blog content for AOL.com, the My services, and the Digital Cities brands
• Create a strategy to integrate ecommerce referral for major AOL partner brands into the blogging, home page, photo album and community tools--and tie to it to the member incentives and loyalty programs
• Develop a blogging/social media strategy tied to the wonderful broadband entertainment/sports coverage--and the community tools/member base.
• See how all these programs could be repurposed on the web to make AOL.com a destination competitive with Yahoo, MSN, MSNBC.com, Google/Blogger/Gmail, and so on.

Aug 04, 2004 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

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