When to send newsletters
The worst time to send e-mail newsletters if you want to avoid getting buried in spam is between 10 a.m. and 2 p.m. On weekends, e-mails sent during those times were 10 percent less likely to reach their intended recipient, according to Return Path, an e-mail forwarding service.
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Targeted newsletters work
August 12, 2004 | BY JONATHAN DUBE
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