Convergence in Tampa has 'hardly happened,' study says
The University of South Florida has produced one of the more in-depth looks at the Tampa Tribune's and WFLA's storied converged newsroom, find that "for those people who believe media convergence to be routine cross-platform reporting, they will be surprised to find media convergence has hardly happened in the News Center."
Newspaper people are still the primary force for reporting for the newspaper, it says.
Still, for those who fear converged newsrooms can weaken quality by stretching people too think, a content analysis showed the quality of the Tribune reporting remained comparatively stable in sourcing, using authoritative sources, and localizing stories.
The study did find that the use of packaged stories "gained an astounding leap forward," but said that was not due to the convergence effort, though convergence has helped reporters "cooperate and collaborate to package stories so that stories have more depth and attract more readers."
"Whether staying on the level of only sharing tips and information justifies the cost of housing the three media under the same roof in the name of media convergence is yet to be seen in the years to come," the study concludes.
Aug 17, 2004 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)
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