Reuters' innovative cross-media buy

Reuters.com and Honda have signed an innovative cross-media program, including first ever 24-hour, full-site takeover of Reuters.com on Sept. 22 in order to promote the 2005 Honda Odyssey minivan. Reuters says it is the first time a major advertiser has executed a 24-hour full site road block on a large, mainstream Web site (we're not aware of any others, so let us know if you are). The deal also includes promotion on the Reuters sign at Times Square and a street marketing campaign on Military Island in Times Square.

Sep 08, 2004 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(1)

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1 comments about 'Reuters' innovative cross-media buy'

E pluribus Unum

Posted by Texas holdem at November 16, 2004 7:17 AM

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