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KQED's 'You Decide' wins $10,000 award for innovative journalism

'You Decide,' KQED's original monthly Web series that created a novel way to present multiple sides of a news story, today won the $10,000 Grand Prize in the Batten Awards for Innovations in Journalism.

�It talks �up� to the readers, not �down�,� said the judges of the San Francisco public broadcasting initiative. �You Decide� dissects key national issues to core arguments, pro and con, then plays online devil�s advocate, challenging user opinions with points and counterpoints. �It�s an incredible model for the future of journalism,� the judges said. �A classic example of where public policy is a conversation and not a lecture.�

�We were struck by the simplicity of approach taken by KQED � they just didn�t take �No,� or �Yes,� for an answer. They pushed the reader to go deep,� said Bryan Monroe, chairman of the Batten Advisory board and assistant vice president/news of Knight Ridder. �They just proved that innovation doesn�t necessarily have to come with fancy bells and techno widgets. Simple can work.�

Top honors also went to $2,000 runner-up �P.O.V,�s Borders� project, a Web original series that the judges compared to �3-D chess � a different kind of metaphor for producing a story.� It explores choices for using air, water and land via non-linear storytelling, digital art and rich opportunities for people to participate in the learning.

The winners included three other fresh efforts that each received $1,000 Awards of Distinction.

Earning Awards of Distinction were:
� �The Nature of Things: The Investigation of Swissair 111,� CBC.ca
An online investigation that used animation and video to present a straightforward account of the crash that was both informational and welcomed by victims� families. �Powerful storytelling, splendid navigation, innovative touches throughout,� the judges said.
� �Sing My Song,� USAToday.com
A tour of West Virginia�s NewSong Festival through participants� eyes. Conceived for the Web, it was extended to a full page inside the paper. Users could vote for their five favorite songs and compare their picks with the judges� selections. �It embraced the aspirations and journeys of ordinary people aspiring to achieve their dreams,� the judges said. �An exciting template for interactive entertainment news.�
� �A Tribute to our Troops,� www.projo.com, Providence (R.I.) Journal
An intimate, interactive database that allowed readers to create a Web page for an individual soldier or troop and post messages or photos. It has attracted more than 80,000 messages posted to about 6,300 Web pages. �An extremely simple exercise in small-J journalism that was very community interactive,� the judges said. �It�s like the Civil War letters.�

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