BBC launches global ad campaign with live news feeds in ads
The BBC is launching a global marketing campaign for its international news site bbcnews.com with an online advertising, starting Thursday. The highly-targeted campaign focuses on sites which attract hard news seekers, including AOL, MSN, International Herald Tribune, Washington Post, Time Magazine, The Economist and The Far Eastern Economic Review.
Here's what really interesting: The BBC is using live news feeds from bbcnews.com in some of its creative executions, including an interactive overlay featuring a map of the world which allows the viewer to select BBC news headlines by region from within the advertising itself. Cool idea.
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Posted by david at January 14, 2007 12:21 PM
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