Online news rates well

Online media rate highly in head to head comparisons with offline media across all age groups, according to a new study from the Online Publishers Association. The study reported that 83% of Americans say reading a story on the Internet is the same or better than reading one in a newspaper, and 67% say that watching a short video clip online is the same or better than watching highlights on television. Longer-format videos compare less favorably online, with 63% sill believing that television is better for watching longer video programming.

The study also found that 45% of 18 to 24 year-olds indicate that they would turn to the Internet first for national news (vs. 29% of 35 to 54 year-olds), while 58% would turn to the Internet first for weather (vs. 49%) and 51% for sports (vs. 41%).

Here's the full report.

Sep 23, 2004 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

Discussion

0 comments about 'Online news rates well'

Post a comment

Name:

Email Address (will not be published):

Comment on "'Online news rates well'":


Security code:     Enter code to post:

Site Map