1 in 5 newspaper readers read blogs
About 20 percent of readers told the Associated Press Managing Editors' National Credibility Roundtables that they read blogs. The survey targeted the most interactive of newspaper users, and the results were slightly higher than those from the Pew Internet and American Life Project, which has measured blogging readership at about 11 percent of U.S. Internet users. (See related story on CyberJournalist.net)
Of the 4 in 5 newspaper readers who don't read blogs, the APME survey that their reasons ranged from them not knowing what Weblogs are to finding them self-centered, rude or lacking enough credibility.
Oct 21, 2004 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(2)
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2 comments about '1 in 5 newspaper readers read blogs'I would suggest that even more people are reading blogs than the figure provided.
Some blogs, especially the ones established by corporates, are more "website" than "blog".
An interesting example of a hybrid news site / section / blog is the Sydney Morning Herald's 'Margo Kingston's web diary'.
My own media business has both a website and a blog, as I believe there is a strong cross-over audience, and it keeps it personal, in this world where people (and readers) can be thought of "just a number".
Bottom line - blogs are good for business, and they enjoy a very healthy readership. I know some people who read them more than broadsheets!
Posted by Greg Tingle at October 22, 2004 4:04 PM
Curious: Who reads blogs, how do they decide which to read, and how do they keep track of updates?
Posted by Rebecca at November 18, 2004 1:54 PM
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