Successful dayparting in Arizona and more insights Beyond the Printed Word

Since azcentral.com, the web operation of the Arizona Republic, began experimenting with dayparting 18 months ago by launching azcentral@night -- a redesigned home page in the evenings with lighter, riskier content -- evening page views are up 30 percent and evening visits are up 25 percent, Mike Coleman, azcentral.com's Senior Manager for Digital Media, told the annual IFRA/WAN/FIPP Beyond the Printed Word online publishing conference in Prague last week.

Here is a summary of all the presentations from the conference, as well as a conference moblog (which oddly scrolls right instead of down, particularly odd considering it's an online conference).

Nov 09, 2004 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

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