More signs dayparting works
In the 10 months since SeattlePI.com embarked on one of the more aggressive experiments in dayparting and launched a radically revamped "night edition," the site has seen weeknight page-views jump by 35 percent on average.
AZCentral also recently reported similar success.
SeattlePI.com's traffic has gone up during dayparts as well, though not dramatic. Page-views for the early afternoon (1-4 p.m.) and "drive-time" (4-7 p.m.) dayparts are up by about one-quarter. The news-heavy morning daypart, available from midnight through 1 a.m., saw an average increase of 17 percent.
Nov 15, 2004 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)
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1 Weblogs reference 'More signs dayparting works' Seattle P-I drops daypartingTrackback excerpt: In 2004, SeattlePI.com embarked on one of the more ambitious plans to implement a "dayparting" strategy, changing the site four times a day to adapt to how people want different... [Read More]
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