30 percent of newspapers have partnerships with TV stations

Almost 30 percent of daily newspapers in the United States have partnerships with television stations, and those newspaper-television partnerships exist at all circulation levels, according to the first nationwide study of daily newspaper editors regarding their newspaper’s convergence routines. The study, from Ball State University, also found that the ways in which those partnerships operate varies greatly.

"On the one hand, editors report that their partnerships frequently perform many of the functions often considered to reflect convergence: sharing of daily news budgets, cross-promotion of partners’ content and appearances by newspaper staff members on partners’ broadcasts. On the other hand, some functions are performed by a relatively small number of partnerships.

"The findings suggest that a few newspapers are relatively committed to their convergence efforts while others either are still trying to define their efforts or have adopted partnerships in name only."

Here is a link to the full report.

Nov 15, 2004 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

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