Dow Jones buys MarketWatch

Old media scoops up new media. Next up: Slate, on the block with The Washington Post reportedly interested.

Why would Dow Jones pay $519 million for MarketWatch? Among other reasons, WSJ.com's subscriber growth has been slowing, so this gives Dow Jones a way to tap the growing online advertising market without having to open up WSJ's content.

MarketWatch's contract to operate under the CBS brand ends next year, by the way, and Dow Jones says it does not plan to renew that pact.

Nov 15, 2004 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

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