Magazines hunt for best Web strategies
After 10 years of Web publishing, newspapers have figured out some smart strategies on how to balance their print and online versions and put together some excellent -- and profitable -- sites. Magazine publishers, however, are still struggling with how to handle the Web. Some put all their content up, some none; some have limited original Web content, some none; and some -- quite a few, really -- still seem to have no clue at all what they're doing.
Right now, it seems the trend is swinging in favor of charging readers online feeds, according to a recent gathering of magazine publishers. In some cases that may make sense -- but only if the magazine has exclusive content that readers can't find equivelent versions of elsewhere. Consumer Reportrs, which charges for its site and makes plenty doing so, is a great example.
For other approaches on how to not simply imitate your print magazine online, here's a good look at what some other magazines are doing. The key is to focus on features best suited for the Web -- from breaking news to interactive features -- and leave the lengthy analyses and essays to the print magazine.
Nov 22, 2004 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(1)
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1 comments about 'Magazines hunt for best Web strategies'"equivelent" is spelled "equivalent," fyi :)
Posted by Joe Murphy at November 24, 2004 6:08 AM
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