A local media revolution?
A new local news company called Pegasus News is aiming to reinvent local market content and advertising, according to its Website. The company says its beta test will take place in Dallas, Texas in late 2005 and eventually launch in every top-25 U.S. market with a monopoly newspaper. "Within a month of launch, the most broadly interesting and immediate content from that site will be published in a daily tabloid print newspaper," the site says.
So far the people behind Pegasus News are remaining anonymous, but the publisher says on the site he current runs a division of a major media company and Steve Rubel says he's spoken with "an inside source" who fits that description.
The site says Pegasus News will "distribute content via a website, e-newsletters, RSS feeds, a daily print edition, SMS messaging and any other medium we can think of."
The core principles of Pegasus News are:
• Local news and information is aggressively, inherently, totally local.
• Users have so many choices of medium, that we cannot afford not to distribute content through as many media as technologically possible.
• Media is a conversation, not a monologue.
• Engaged consumers are better than paying consumers.
• All products and services are as precise and precisely priced as technology will allow.
The site says its model's key differentiators are:
• Hyper-local content to the exclusion of all else.
• Rich delivery via as many mediums as possible, with the print edition representing only a small fraction of the content created in a given day.
• Subscription price predicated on level of engagement (higher engagement = lower price).
• Almost exclusively pay-for-performance advertising. Yes, even in print.
This model has tremendous potential, though it's very ambitious and could easily fail if not done very smartly. So far there are far too few detailst to judge how promising this project really is. Not to mention that it won't be coming to market for another year and a lot can happen in a year. Nevertheless, it's worth watching.
Nov 29, 2004 | E-MAIL | SAVE | PRINT
| PERMALINK
| DISCUSS(1)
Tags:
crowdsourcing
Discussion
1 comments about 'A local media revolution?'Dear
I am member news letter ,wishing to be writer and editor please reply
Thank u
megali
Posted by megali at September 14, 2007 4:25 AM
Post a comment
Trackbacks
TrackBack URL: http://www.cyberjournalist.net/cgi-bin/mt-tab.cgi/387
1 Weblogs reference 'A local media revolution?' Gimme back my bulletsTrackback excerpt: Today was another brain-hurty day of financial wranglings, but there are lots of interesting things to post. So, you know the drill-- bullets. Hail Wikipedia! AP now gives it props as a credible source. And, they're moving into news. We [Read More]
Posted on Pegasus News at November 29, 2004 8:21 PM
Site Map
