OPA's Online Media Year in Review
Here are the Online Publishers Association's picks for the four key developments that shaped the online content business during the past year:
Web Content Crowned King By Consumers Worldwide. The Internet cemented its status as the primary and preferred information medium for consumers of all ages and one on which they increasingly depend. The pervasiveness of Web access and the ability of the Internet to provide what consumers want when they want it have made the Web the first place to turn for news, information and entertainment. Consumers now regularly access Web content from wherever they are, all day long, through virtually any device. In fact, many consumers now regard the Web as more readily accessible than TV, newspapers or magazines. And in 2004, for the first time ever, Content surpassed Communications as the leading Internet activity as measured by share of time spent online. [View month-by-month developments]
Broadband Booms, Breeds Online Fun. Broadband growth established itself as the key driver of content usage on the Web. More than half of all consumers now access the Web via broadband connections. With broadband, consumers spend much more time online than their narrowband counterparts, and a disproportionate share of that additional time is devoted to content, particularly activities related to entertainment and fun. From online music, to games, to video content, use of the Internet has evolved far beyond the type of functional activities that defined the medium in its early stages of development. 2004 witnessed a coming of age for the Web as a true entertainment medium. [View month-by-month developments]
Rich Media Sparks Content, Advertising Revolution. With rampant broadband proliferation throughout 2004, marketers firmly embraced rich media and video advertising, resulting in far more compelling online ad creative than we've ever experienced. Similarly, through the increasing deployment of multi-media and video content offerings, publishers were able to capture the attention of a growing number of consumers and, in turn, provide advertisers with a platform and an environment through which to place creative advertising that incorporates sight, sound, motion and a level of measurability unavailable in other media. [View month-by-month developments]
Online Advertising Gains Mainstream Momentum. As the Web began cutting into television viewing and richer ad formats emerged, advertising budgets followed. Online advertising growth outpaced growth of the ad industry overall, with advertisers coming to regard the Web as an essential brand-building component to their media campaigns. This, in turn, led to phenomenal revenue growth among the major online media companies and a renewed enthusiasm for the medium as a whole. [View month-by-month developments]
Dec 22, 2004 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(1)
Discussion
1 comments about 'OPA's Online Media Year in Review'And what about blogs? repression?
Next year, for sure.
Eitan
http://eitancaspi.blogspot.com
Posted by Eitan Caspi at January 2, 2005 7:22 AM
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