Old media buys new media

After months of hints, The Washington Post finally announced it's buying Slate from Microsoft. The Post is nearly doubling its online reach -- washingtonpost.com drew 4.5 million unique visitors last month and Slate drew 4.8 million, according to ComScore Media Metrix. That means new revenue potential by selling ads across washingtonpost.com, slate.com and The Post's Newsweek.com.

The Post says it likes Slate the way it is and doesn't plan any changes. But it will be interesting to see what happens the next time Slate does something very controversial -- like posting exit polls -- that The Washington Post would frown upon.

Dec 21, 2004 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

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