What journalists can learn from bloggers
A good set of tips from Steve Outing, plus some more ideas from across the blogosphere...
Steve Outing offers these suggestions and more on Poynter.org:
• Prominently post corrections to errors. ("Perhaps bloggers rank higher when it comes to corrections because they are in more direct touch with their readers. When a blogger makes a mistake, his or her readers make it known; there can be no ignoring it.")
• Don't just talk to management and official sources. Bloggers don't have the same access as journalists, so bloggers sometimes get their information from people further inside an organization. "It makes for a different type of storytelling, as new and different voices are heard."
• Can the speed of blogging -- made possible by bypassing a rigorous editing process -- be applied to mainstream journalism? ("If that sounds scary to editors, remember than when reporters go on live radio and TV programs, there's no editing there either. It's a matter of trust in the journalist to be given such freedom and responsibility.")
Tim Porter adds 10 more things journalists can learn from bloggers, among them:
• Get personal.
• Explain why you do things.
• Focus. Good blogs have distinct personalities and themes.
• Get local, very local.
• Give readers access to source material.
• Add multiple RSS feeds to your web site.
• Add email addresses to your stories.
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