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Blog readership up 58% in 2004

Weblog reading and creating is up in 2004 -- not surprising after all the attention blogs have gotten during the presidential election. Still, blogs are still far from mainstream -- only 7 percent of Internet users have created blogs, and 62 percent say they don't even know what a blog is, according to two surveys by the Pew Internet & American Life Project in November.

No doubt the excellent work by bloggers covering the tsunami (and loads of media attention) will continue to move blogging into the mainstream.

Here are some more details from the surveys:

• 7% of the 120 million U.S. adults who use the internet say they have created a blog or web-based diary. That represents more than 8 million people.
• 27% of internet users say they read blogs, a 58% jump from the 17% who said they were blog readers in February. This means that by the end of 2004 32 million Americans were blog readers. Much of the attention to blogs focused on those that covered the recent political campaign and the media. And at least some of the overall growth in blog readership is attributable to political blogs. Some 9% of internet users said they read political blogs "frequently" or "sometimes" during the campaign.
• 5% of internet users say they use RSS aggregators or XML readers to get the news and other information delivered from blogs and content-rich Web sites as it is posted online. This is a first-time measurement from our surveys and is an indicator that this application is gaining an impressive foothold.
• The interactive features of many blogs are also catching on: 12% of internet users have posted comments or other material on blogs.
• At the same time, for all the excitement about blogs and the media coverage of them, blogs have not yet become recognized by a majority of internet users. Only 38% of all internet users know what a blog is. The rest are not sure what the term "blog" means.

Discussion

1 comments about 'Blog readership up 58% in 2004'

Waves of fury beating on the shore,
Unimaginable heights terrify us to the core.

Man, woman, child it holds no discrimination,
Leaving behind utter chaos and mass devastation.

Suffering, bereavement, misery and sorrow,
How long must we endure this horror.

Lives lost, businesses perished and wrecked homes,
Stench of doom, still growing in loom.

What can we do in times like this,
Should we just stand by and not assist?

Please give your means to those in need,
This is the time to do good deeds.

Lastly, please say a prayer to all survivors of Tsunami,
May they have the strength to overcome this catastrophe.

Posted by Jiju (Bangalore) at January 7, 2005 6:59 AM

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Up to Speed with Blogs? - Blog Readership Increases 58%
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So, just about every blog out there today is trumpeting the amazing figures published in the PEW Internet report threadlinked above. If you've not got your marketing up to speed w [Read More]

Posted on Threadwatch.org at January 3, 2005 1:45 AM

Blogging is 'hip'
Trackback excerpt: Cyberjournalist: Weblog reading and creating is up in 2004 -- not surprising after all the attention blogs have gotten during the presidential election. Still, blogs are still far from mainstream -- only 7 percent of Internet users have created blog... [Read More]

Posted on Bakkel's weblog at January 3, 2005 10:53 AM

olsentwins
Trackback excerpt: olsentwins [Read More]

Posted on olsentwins at April 7, 2006 10:53 AM

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