News sites 'back in vogue'

From The New York Times:

The four-way frenzy among ... companies to own MarketWatch outright may be the strongest sign that news and information sites, long thought to be dot-gone relics of 1999, are making a big comeback in 2005.

Many of the same companies that were badly burned by Internet investments before are aggressively bidding for these sites not just because of the growing online ad business but because, like Dow Jones, they are worried that their current Web sites will not be able to keep up with demand.

"The existing old-line media companies, which have a big stake in where people advertise, have to recognize this medium," said Larry S. Kramer, a founder and chief executive of MarketWatch. "Our audience means more to them now because it's not just revenue they are going to pick up. It's revenue they are going to lose."

Jan 24, 2005 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

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