Podcast boosts NPR show's audience

After WNYC launched the first podcast of an NPR program in January, NPR's On the Media, the station's nationally-broadcast media analysis show, has doubled the amount of listeners it reaches online in just four weeks. On the Media says its podcast audience now rivals the number of individuals that listen to the program in a mid-sized media market like St. Louis or Kansas City.

As a result, WNYC announced today that it will begin podcasting its first local program. Beginning Monday, March 7, select interviews from The Leonard Lopate Show will be made available as podcasts.

"Podcasting is a remarkable boon for local radio broadcasts," said Phil Redo, VP of Station Operations and Strategy, in a statement. "This easy-to-access, easy-to-use technology allows local programming to transcend the limitations of both traditional radio and online streaming, by allowing users to plug into great programming from far-flung places, anytime, anywhere."

February 9, 2005 | BY JONATHAN DUBE

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