What works and what doesn't in washingtonpost.com's new design
Greg Edwards of Eyetools Research did a fascinating heatmap of a group of 19 new visitors viewing washingtonpost.com's new front page to see what can be learned from its design.
He concluded that the main content area in the top half of the page has a good readable design. "It is heavily viewed and read (more so than some other news sites). Good use of line-spacing and white-space. People even scroll. Job well done!"
He also found that the bottom half of the page has ineffective line-height spacing and lack of white-space reduce reading. Most of the content is being missed and there is no consistent guidance of eyes to section headings. Opportunities to communicate value to visitors is greatly reduced in this area. We've seen other websites do a better job."
You can see the heat map here.
Feb 24, 2005 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)
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2 Weblogs reference 'What works and what doesn't in washingtonpost.com's new design' Pondering the New WashingtonPost.comTrackback excerpt: A company called Eyetools Research has posted an interesting analysis of the Washington Post's new website, concluding that although the design of the top part of the page is very good, the design of the bottom half could be improved: "ineffective line... [Read More]
Posted on DCist at February 25, 2005 8:19 AM
Trackback excerpt: CyberJournalist: What works and what doesn't in washingtonpost.com's new design - Greg Edwards at Eyetools Research has put together a heatmap of the Washington Post's new homepage design. They measured 12 people for the quick study on the redesign. S... [Read More]
Posted on J-Log: Journalism News, Media Views at February 25, 2005 8:51 PM
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