The state of the media online

The Project for Excellence in Journalism's State of the News Media 2005 report is out, and it's fairly critical of how the media is tackling the Web.

The report found that news organizations are imposing more cutbacks in their online operations than in their old media, even though audiences are growing online and shrinking in old media. That's because organizations are still earning most of their revenue from their old media divisions, so they are focusing on preserving that revenue as best they can, rather than investing in the future.

The danger, as the report warns, is that "the traditional media are leaving it to technology companies - like Google - and to individuals and entrepreneurs - like bloggers - to explore and innovate on the Internet. The risk is that traditional journalism will cede to such competitors both the new technology and the audience that is building there."

And, the report points out, that is already starting to happen: In 2004, Google News emerged as a major new player in online news, and the audience for bloggers grew by 58% in six months, to 32 million people.

Mar 14, 2005 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

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