Why news industry is in peril and how participatory media can save it
In a report for the Carnegie Corporation examining how the young get their news, Merrill Brown says the news industry is in peril unless it dramatically rethinks it's approach to news.
"News executives need to think about their products as participatory community institutions, not merely as distributors of their own creative output, and open themselves to input, feedback, ideas and journalism from outside their own organizations. In addition, news organizations must recognize the value of the one piece of technology that's in virtually every hand around the world—the cell phone—so that the mobile revolution is, in fact, part of a news revolution."
The five-page report is well worth reading, and also includes a PowerPoint with survey data.
Mar 31, 2005 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)
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