Murdoch on the digital future

Rupert Murdoch told the ASNE convention that if newspapers are to survive in the digital age, they must do more than just update the news continuously online.

We need to encourage readers to think of the web as the place to go to engage our reporters and editors in more extended discussions about the way a particular story was reported or researched or presented.

At the same time, we may want to experiment with the concept of using bloggers to supplement our daily coverage of news on the net. There are of course inherent risks in this strategy -- chief among them maintaining our standards for accuracy and reliability. Plainly, we can’t vouch for the quality of people who aren’t regularly employed by us – and bloggers could only add to the work done by our reporters, not replace them. But they may still serve a valuable purpose; broadening our coverage of the news; giving us new and fresh perspectives to issues; deepening our relationship to the communities we serve. So long as our readers understand the distinction between bloggers and our journalists....

And with the growing proliferation of broadband, the emphasis online is shifting from text only to text with video.... What this means for us as newspapers is the opportunity to partner with credible video programmers to provide an infinitely better product. More access to news; more visually entertaining news and advertising product; deeper and more penetrating coverage.

His full speech is here.

Apr 13, 2005 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

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