Washington Post weighs offering two alternative home pages

In an in-depth double Q&A with OJR, the new chiefs at washingtonpost.com, WPNI CEO Caroline Little and executive editor Jim Brady, say they are considering serving up two different home pages -- -- one for a local audience and one for the national and international outsiders -- that would be served automatically to users depending on registration data or other geolocation methods.

"About 20 percent of our users come from in-market, about 80 percent of them come from national or international," Little said. "And with the local audience, we have the highest reach of any newspaper Web site in its market -- anywhere from 42 to 44 percent depending on the month. That tends to be more of a mass-market audience. And our national and international audience tends to be affluent, business decision-maker, influential audience that we reach during the workday primarily. It's an interesting mix and presents interesting challenges to us."

Apr 20, 2005 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(1)

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1 comments about 'Washington Post weighs offering two alternative home pages'

Dube, spell-check your headline.

Posted by Joe Murphy at April 22, 2005 11:14 AM

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