Online newspaper readership rising
Nearly one in three Internet users (29 percent) read an online newspaper in March 2005, representing a total audience of nearly 44 million people, according to a new report by Nielsen//NetRatings’ for the Newspaper Association of America. The data, which takes into account both home and work Internet usage, shows a 3.1 percent increase in unique audience in March to Newspaper Web sites, compared with the same period a year ago.
More from the press release:
March signaled the high water mark in online newspaper readership over the past 15 months, demonstrating that online newspapers are drawing new users even as NetRatings’ data shows that unique visitors to other news and information sites dropped by four percent, according to NAA....The NetRatings newspaper total represents a de-duplicated visitor total taken from its combined home and work panel of Internet users. The target adult sample (16 years or older) has access from a non-shared PC at work and access from home (i.e. an individual who might read a national newspaper plus their local newspaper online is only counted once.) The NetRatings newspaper total represents the de-duplicated reach of hundreds of sites collectively.
Across the board, online newspaper usage is trending up. Unique audience grew by nearly 9 percent from February 2005 to March 2005, page view consumption grew by 38 percent, pages per person by 27 percent, visits per person went up 5 percent, and time per person increased 6 percent. The data also shows that average quarterly reach in the first quarter of 2005 was 29.0 percent compared with 27.5 percent during the first quarter a year ago.
May 11, 2005 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)
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