How old media can survive

The Wall Street Journal asks a wide group of media experts for their suggestions on what old-media companies should do to survive.

Some of their ideas:
• Tear down the facade of how news is made by posting full, unedited video of interviews online and showing video of the creation of a news program from inception to broadcast.
• Broadcast beyond the TV to devices like the new Sony Playstation Portable, cell phones and PDAs.
• Don't just post the same stories readers can see in print online. Run blogs and let readers add comments to stories.
• Let readers customize their own newspaper, by offering opportunities to create specialized newspapers according to their areas of interest.
• Create strategic alliances with outlets around the globe.

Here's the full run-down of ideas.

May 26, 2005 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

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