Digital media round table notes

Hear are some notes from the "Digital Media Round Table" session at the 12th World Editors Forum, as reported by Robb Montgomery of the Chicago Sun-Times:
• An interactive mobile news delivery scheme can grow single copy sales
• The mobile phone is the most frequently used content provider in Norway. Average 5 hrs of use a day - and the typical session is between three and five minutes.
• Internet news consumers are middle-age and expect free services and content. But mobile users are young and are comfortable paying for services through their handset (Currently these are mostly personalization options - ring tones, graphics, photos, e-mail. voting for 'American Idol' singers, et al)
- Flexible, retractable, LARGE screens for mobiles are on the horizon (2007-2010) - Just seeing Samsungs prototypes made editors in the room breathe a sigh a relief - 'The 'PAGE' will live on' said one tablemate.
• The mobile experience is more than merely reading - it's highly interactive. Mobile users want to be able to use their handhelds to do Database searching, polling, chat, send SMS messages, blog, e-mail, transmit and receive video and still images and shop.
• VG has developed a 'Lead Portal' that manages tips from the community. Whethere they come by phone call, e-mail, SMS message or MMS (Video or Photo transmission) they papy freelance rates for contributions and edit and package these reports for online, mobile and print editions of their paper. The power of this model was made clear when Norweigian readers who were in Asia when the Tsunami hit were providing real time reports minutes and hours ahead of the wire services. Using their mobiles they were transmitting pictures, video and text accounts to the newspaper offices.
• With larger screens, advanced circuitry, better networks and multimedia capapcity to send and recieve - mobiles (Blackberrys, PDA's Cells, etc) are rapidly moving beyond text-only based news.
• Mobile represent a powerful new media but one that can complement newspaper reader's lifestyles. You have them as younger readers through mobile - middle age via internet and growing older with news print.

More here.

May 30, 2005 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

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